I have to admit that I am an email nut. I love getting email, I love sending them, I love reading them, I love replying to them, I love deleting them, I love criticizing them. As a designer and artist, I find myself more likely to glance first at the ones that are well designed, colorful, and if they have pictures of familiar faces I am likely to read the whole thing.
My friend Sonya Clark has been sending her email blasts for some time now and I just always enjoy reading them, I look forward to them and sometimes I read them with great envy and joy - she has such an amazing life and her buoyant personality shines in her messages.
I thought I would give it a try. That said, I was a little cautious: I am not really one to brag much and my entire life I was taught to keep on the "down-low" as my friend Vince always likes to say, and hide under a rock. Maybe its not such a horrible thing to Toot The Old Horn, as long as you're not too terribly obnoxious about it. I always hated people who liked to brag, hell I still hate them. Most of the time its boring, other times what they have to brag about isn't that great which is the worst kind. MOSTLY though I just don't know how to brag and when I do, I almost feel embarrrassed. Bragging in writing is a little easier though: I find it easier to just somehow feed it in electronically because you know that you can't stammer or stutter or giggle nervously, or fidget and look at your feet in email.
Also I am finding that its not a bad thing to talk about yourself, as long as you keep it personal and non-threatening (this is threatening: "Raawrrrr I am great and better than you and I am going to SMASH you") and friendly. Most of all, I like to think that good things that happen to me can happen to anyone, and in some ways, all my friends have some hand in helping you get there in some small way.
Then I had to think about what to Toot about. My first impulse was to talk about how uncomfortable my bicycle seat is, but wait - that's for Facebook. That's the beauty of FB because you can bitch and moan, and then brag about very uninteresting things like being able to accomplish some ridiculous yoga pose or show pictures of some disgusting food you just ate.
The biggest tootin' thing is the Tag Project, which has a life of its own, twisting and turning, raising and lowering my stress levels like the pull of the moon. But its a big deal to me because its not just "mine" but its the blood sweat and tears of so many other people. And it is slowly moving into some new venues - people are coming together to add to the depth of its message.
And then my work, past and present, is making its debut. I am finding that if you keep at your work long enough, suddenly your work becomes "vintage" and is being used in a variety of "retrospectives" of various decades. There is a '70s craft exhibition in the works at the Mingei - more on that in my next "blast" which will focus on the 60's and 70's. I can almost smell the patchouli already. Then there is a Postmodern review (1970-1980) at the V&A, in which my work from yet another decade will be on view. (I can hear Talking Heads in the background).
So I just launched my first email blast via ConstantContact.com. What a great company. They have a terrific customer service program, they even call you to ask you if you have any questions, and they have a responsive Live Chat service. It's not cheap ($15 a month) but they do offer a nice trial period.
The best part is that it is likely to generate replies from friends - I just sent out my first email blast and almost immediately I got three emails from friends in England, and have made plans to visit them soon. Secondly, I provided links for some events I am attending and several folks have decided that they had not known about it and plan to participate too. And thirdly, people I have met at other events have told me that they are also attending another event I announced, and we plan to meet there!! I think this is what is so cool about the internet and all that it has to offer.
In the end I like to think of these things as being a sort of celebration of good things, large and small. Having said that, I will likely sneak in a few pictures of the cat and dogs.